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"With the advent of “social networking”, we appear to be locking in a representation of human beings as database entries with fields chosen from a limited menu of choices, and hence, as with MIDI, flattening down the unbounded diversity and potential of human individuals to categories which, not coincidentally, resemble the demographic bins used by marketers to target groups of customers. Further, the Internet, through its embrace of anonymity and throwaway identities and consequent devaluing of reputation, encourages mob behaviour and “drive by” attacks on individuals which make many venues open to the public more like a slum than an affinity group of like-minded people. Lanier argues that many of the pathologies we observe in behaviour on the Internet are neither inherent nor inevitable, but rather the consequences of bad user interface design. But with applications built on social networking platforms proliferating as rapidly as me-too venture capital hoses money in their direction, we may be stuck with these regrettable decisions and their pernicious consequences for a long time to come." -- John Walker

Category: Science