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By using gold nanorods embedded into a contact lens material, technologists have succeeded in creating a new kind of holographic display. The display is based on a special film which is stretchable.

Holographic displays are likely to have a big take-up by businesses, advertisers and by the entertainments industry. Imagine, for instance, a novel tabletop display system that allows multiple viewers to simultaneously view a hologram showing a full 3-D image as they walk around the tabletop, giving complete 360-degree access? This could be used for video conferencing, showcasing new products like cars or for broadcasting movies. This type of technology is developing at a fairly rapid pace. Such developments are featured in a recent Digital Journal article “Holography will be the next big thing in electronics.”

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