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Should E.T. finally give Earth a ring, it’s not only important to understand what the message says but why it is being sent, a speaker at a talk about extraterrestrials urged this week. This requires understanding about alien social behavior, also known as sociology.

“We keep complaining about the fact that we know so little about extraterrestrials in general, and even though sociology is mentioned in the Drake Equation, it is generally agreed that is the most difficult aspect to address,” said Morris Jones, an Australian who describes himself as an independent space analyst.

The Drake Equation is a set of variables proposed by astronomer Frank Drake that estimates how many intelligent, communicating civilizations there are in the universe. While speaking at the International Astronautical Congress Wednesday (Oct. 1), Jones pointed out that most talk about alien communications focuses on the basics – how they transmit, and where to search, and whether we can hear them. But to fully understand the message, we have to understand how their society works.

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