Go into a big electronics retailer such as PC World and you'll find no signs that boast of the percentage of recycled electronic components a laptop or smart TV uses. And it's probably an arrangement that suits many in the industry, as they make their money selling more and more new components.
However, a technology that is about to be spun out of Oxford University may change this forever.
"It is a technology that is going to fundamentally change the way we build computers," says Dr Mark Gostock, a technology transfer manager at the University of Oxford's ISIS Innovation. "And there are going to be a lot of people who make a whole lot of money from the way we do it now who aren't going to be happy when they hear what we have got."
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