Cultural Diffusion and SETI

What happens to us if our SETI efforts pay off? Numerous scenarios come to mind, all of them speculative, but the range of responses shown in Carl Sagan’s Contact may be something like the real outcome, with people of all descriptions reading into a distant message whatever they want to hear. Robert Lightfoot (South Georgia State College) decided to look at contact scenarios we know something more about, those that actually happened here on Earth. His presentation in Huntsville bore the title “Sorry, We Didn’t Mean to Break Your Culture.”

Known as ‘Sam’ to his friends, Lightfoot is a big, friendly man with an anthropologist’s eye for human nature. His talk made it clear that if we’re going to plan for a possible SETI reception, we should look at what happens when widely separated groups come into contact. Cultural diffusion can happen in two ways, the first being prompted by the exchange of material objects. In the SETI case, however, the non-material diffusion of ideas is the most likely outcome. Lightfoot refers to ‘objects of cultural destruction’ in both categories, noting the distorting effect these can have on a society as unexpected effects invariably appear.