Life would be pretty dull without imagination. In fact, maybe the biggest problem for computers is that they don’t have any.

That’s the belief motivating the founders of Vicarious, an enigmatic AI company backed by some of the most famous and successful names in Silicon Valley. Vicarious is developing a new way of processing data, inspired by the way information seems to flow through the brain. The company’s leaders say this gives computers something akin to imagination, which they hope will help make the machines a lot smarter.

Vicarious is also, essentially, betting against the current boom in AI. Companies including Google, Facebook, Amazon, and Microsoft have made stunning progress in the past few years by feeding huge quantities of data into large neural networks in a process called “deep learning.” When trained on enough examples, for instance, deep-learning systems can learn to recognize a particular face or type of animal with very high accuracy (see “10 Breakthrough Technologies 2013: Deep Learning”). But those neural networks are only very crude approximations of what’s found inside a real brain.

Vicarious has introduced a new kind of neural-network algorithm designed to take into account more of the features that appear in biology. An important one is the ability to picture what the information it’s learned should look like in different scenarios—a kind of artificial imagination. The company’s founders believe a fundamentally different design will be essential if machines are to demonstrate more humanlike intelligence. Computers will have to be able to learn from less data, and to recognize stimuli or concepts more easily.

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