Microsoft executive Todd Holmdahl has led teams to invent profitable new computing hardware products before. His latest project is his first with a chance of hauling in a Nobel Prize in physics as well as new revenue if it succeeds.

Holmdahl previously oversaw the hardware design of the Xbox and Xbox360 consoles, which rake in billions for Microsoft each year. Late last year he was appointed the leader of a swelling band of mathematicians, physicists, and engineers trying to add mighty computers powered by quantum physics to Microsoft’s menu of cloud computing services. Holmdahl speaks about quantum computing like a tech executive would a new line of business, not a speculative physics or R&D project.

“I am personally competitive, and my whole history is producing products,” he says. “We have line of sight to a commercial product.”

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