Computer scientists borrowed insights from the fruit fly brain to create a more accurate search algorithm. Christopher Intagliata reports.
The goal for a lot of tech companies today: figure out what you, their customer, want next, before you even ask. It's driven by something called similarity search.
"If you go to YouTube and you watch a video they're going to suggest similar videos to the one you're watching. That's similarity search. If you go to Amazon and look for similar products to the one you're going to buy, that's similarity search."
Saket Navlakha, a computer scientist at the Salk Institute. He says we do similarity searches too, for example, when we scan faces in a crowd for the one we know. And even fruit files do a version, related to smell:
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