Facebook has recently come under intense scrutiny for sharing the data of millions of users without their knowledge. We’ve also learned that Facebook is using AI to predict users’ future behavior and selling that data to advertisers. Not surprisingly, Facebook’s business model and how it handles its users’ data has sparked a long-awaited conversation — and controversy — about data privacy. These revelations will undoubtedly force the company to evolve their data sharing and protection strategy and policy.

More importantly, it’s a call to action: We need a code of ethics

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