It’s a number so huge that the Amazon CEO can painlessly siphon off a billion dollars every year to fund his boyhood dream: his other company, Blue Origin. Bezos’ money, earned from Amazon, has paid for the building where he sits, the air-conditioning, and the 60-foot rocket lying on its side in a nearby hangar, waiting to be tugged to a launchpad and shot into the thermosphere. Also, the salaries of about 1,500 Blue Origin workers, including the 35 or so engineers in the room and another 10 or so on a video screen, dialed in from the company’s headquarters in Kent, Washington. As they run down the checklist for the next day’s launch of that rocket, the New Shepard, Bezos sits near the back, not checking his phone even once. He asks one question—do the helicopters that will track the rocket’s flight know that weather balloons will be in the area? (Yep. Check.)
Starting next year, Bezos plans to use New Shepard to send passengers on jaunts into space. Clad in cool Star Trek–style jumpsuits, customers will settle into a comfy capsule and shoot up over the atmosphere for a quick peek at their home planet through panoramic windows and a few moments of weightless ecstasy. Though Blue Origin hasn’t announced the fee, it’s been reported to be a couple hundred thousand dollars per head, and Bezos anticipates ramping up quickly to a few flights a week. But suborbital tourism is just the beginning of his vision for Blue Origin. The second part of his plan is already under construction in a giant factory in Cape Canaveral, Florida: an imposing rocket meant for orbit and beyond.
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