Alice is standing still outside a black hole watching Bob freely fall into it. Alice sees Bob's increasingly reddened image delocalize spreading out all over the black hole's event horizon surface it fades out. This is a 2D hologram transform of Bob's 3D being which passes unscathed through the black hole in proper time to be crunched by the singularity. If Alice were to slowly be lowered by a long cable closer to the black hole she would feel a hotter and hotter Unruh temperature because she is really accelerating in order to stand still in the curved space-time of the black hole. Similarly, we are inside our future de Sitter horizon of 10^123 Quantum BITs. We are 3D images of our 2D hologram transforms on our future de Sitter horizon - that's the theory anyway. It's crazy. Is it crazy enough to be true?