The company behind the ChatGPT chatbot has rolled out its latest artificial intelligence model, GPT-4, in the next step for a technology that's caught the world's attention.

The new system can figure out and answer questions like a Shakespearan pirate, for example, but it still "hallucinates" facts and makes reasoning errors.

Here's a look at San Francisco-based startup OpenAI's latest improvement on the generative AI models that can spit out readable text and unique images:

OpenAI says GPT-4 "exhibits human-level performance." It's much more reliable, creative and can handle "more nuanced instructions" than its predecessor system, GPT-3.5, which ChatGPT was built on, OpenAI said in its announcement.

In an online demo Tuesday, OpenAI President Greg Brockman ran through some scenarios that showed off GPT-4's capabilities that appeared to show it's a radical improvement on previous versions.

He demonstrated how the system could quickly come up with the proper income tax deduction after being fed reams of tax code—something he couldn't figure himself.

"It's not perfect, but neither are you. And together it's this amplifying tool that lets you just reach new heights," Brockman said.

To read more, click here.