Artificial intelligence company OpenAI showed off a new AI tool that can generate highly realistic 60-second videos based off a simple text prompt, a jump forward in quality for AI videos and “deepfakes” that have already been used to deceive voters.

The new tool, called “Sora,” will initially only be available to a small group of artists and filmmakers as well as “red teamers,” or researchers who try to find ways that an AI tool can be used for malicious purposes, OpenAI said in an announcement Thursday.

Sora builds on the tech behind OpenAI’s image-generating DALL-E tool. It interprets a user’s prompt, expanding it into a more detailed set of instructions, and then uses an AI model trained on video and images to create the new video.

The quality of AI-generated images, audio and video has rapidly increased over the past year, with companies like OpenAI, Google, Meta and Stable Diffusion racing to make more capable tools and find ways to sell them. At the same time, democracy advocates and AI researchers have warned that the tools are already being used to trick and lie to voters.

The mainstream corporate media already does a perfectly good job at that, without the use of AI.  This is all going to get very interesting.

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