Nvidia unveiled a powerful laptop chip for Windows machines on Monday, staking its claim in the market for next-generation consumer PCs integrated with artificial intelligence.
The US hardware titan's move challenges the likes of Apple, Intel and AMD in the PC domain, although the new devices will likely carry a hefty price tag.
It also represents an attempt by Nvidia—which the AI boom has made the world's most valuable company—to diversify into the consumer market, even as it reaps record profits from selling data center processors to global tech giants.
"Microsoft and Nvidia are going to reinvent the PC," Nvidia's chief executive Jensen Huang said in Taipei as he launched the RTX Spark chip ahead of Computex, a major technology show.
"If you want to run digital biology, no problem. If you want to do seismic processing, no problem. You want astrophysics, no problem," Huang added, calling it "an incredible computer."
It is "as big of a deal as the reinvention of the phone into what we now know as the smartphone," he said.
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