In my first months as a physics journalist nearly a decade ago, I kept running into an inscrutable string of characters: AdS/CFT. Thoroughly intimidated, I decided to just ignore it.

But I couldn’t keep my head in the sand for long. I soon learned that those characters are shorthand for a surprising connection between the seemingly inharmonious worlds of gravity and quantum mechanics. And even more bizarrely, this “anti-de Sitter/conformal field theory” correspondence suggests that gravity eliminates the distinction between volume and area. This broader idea is known as the holographic principle, and it now strikes me as the most profound proposal in theoretical physics in the last 30 years.

Theoretical physicists tend to vote with their feet, and AdS/CFT sparked a stampede. The three (opens a new tab) foundational (opens a new tab) papers (opens a new tab) on the topic in the late 1990s have garnered tens of thousands of citations, making them by far the most highly cited theoretical physics works of the digital era. In my interviews with physicists who study holography, they often seem genuinely stunned, and reach for words like “magical” and “miraculous” to describe it. And it doesn’t hurt that holography led to a widely accepted answer to the most famous puzzle in physics: Contrary to what Stephen Hawking argued, black holes are not inescapable prisons.

But even after covering numerous developments in holography and having countless conversations with the physicists involved, I still felt confused. I had heard that holography suggested that gravity and quantum mechanics are one and the same, and that space might be an illusion. I had also heard holography described both as a mathematical fact and as a speculative flight of fancy. So I tried to triangulate these wild ideas and figure out what, exactly, the holographic principle implies about our universe. 

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